The Psychology of Color: Optimizing Direct Mail Design
Using the right colors in your direct mail advertising affects how readers respond. Are you using the right colors?
The Psychology of Color: Optimizing Direct Mail Design
Using the right colors in your direct mail advertising affects how readers respond. Are you using the right colors?
Unleash the Power of EDDM for Your Next Political Mailing
Explore EDDM for political campaigns: target voters, save costs, and design impactful mailers within postal rules.
Non-Deliverable Addresses in Anchor's Software Products
There are several cases where an address is not deliverable by the USPS®. Even if an address exists in the USPS CASS™ database, certain indicators can be used to identify if the address is deliverable or not.
Innovative Customer Communication: The Role of Technology in Direct Mail Services
Use the latest technology to improve returns on your direct mail marketing campaigns
Automating Excellence: The Power of APIs in Streamlining Task Workflows
Streamline your workflows and enhance your marketing efforts with the power of APIs
Unlocking Potential: Data Enhancement Techniques for Improved Direct Mail Marketing Campaigns
Data is one of the most important pieces of a marketing campaign. These techniques will help your direct mail marketing be more effective.
Next-Gen Materials: Innovations for Sustainable Direct Mail Campaigns
Connect with customers and remain eco-friendly at the same time with sustainable materials in your direct mail efforts
Maximizing the Omni-Channel World with Direct Mail
Generating insights and employing direct mail is a key part of your omni-channel marketing efforts
How Safe Is Your Data?
Keeping your data safe is the first step in using it effectively to communicate with your customers
APIs: The Pros and Cons of Multiple Systems
Application Program Interfaces can help unite and coordinate diverse systems, but there are issues adopters need to be aware of
Marketing in an Age of Privacy Apprehension
Transparency is one of the keys to reaching customers who are concerened about privacy issues
5 Best Ways to Generate Insights from Your Data
Effective data storytelling